Tru Realty

Tru Realty is dedicated to providing value to our clients through industry knowledge and a passion to serve our community.

Who is Tru Realty?


Headquartered in Scottsdale, Arizona, we are a real estate company offering the most comprehensive real estate services nationwide.

Tru Realty consists of like-minded real estate professionals who put the client’s needs first. Our brokerage has evolved from specializing in fix-and-flips to providing white glove service in the primary real estate sectors, including residential, commercial, wholesale, and vacation rentals.

Not only have we grown into five integrated divisions, but Tru Realty has also elevated the quality of service to the client and provides an unprecedented amount of support to its real estate agents. We are recognized as a modern, professional, tech-driven real estate company by both consumers and agents alike. The organic growth of the Tru Realty brand has garnered us a reputation for excellence nationwide and recognition for having some of the best agents across the country.

We’re not like other real estate companies… we are a diverse group of individuals who believe in collaboration over competition. We practice this so we can provide our clients with a buying and selling experience that they can’t get anywhere else!

Passionate & Qualified


All of our real estate agents receive state-of-the-art training that includes hands-on experience, meeting with industry professionals, and routine round-table discussions with mentors. At Tru Realty, there’s something for every driven, full-time agent at any stage in their real estate career.

Experienced real estate agents agree, Tru Realty’s training and mentorship program accelerates the career growth of new agents for greater success in the first year of having a real estate license.

We value continuing education, accountability, rewarding high-performance, and leveraging the latest in real estate technology to exceed the expectations of every client.

Looking to work with one of the best?

What makes us different?

Our Values

Leading with character has proven to attract the right agents, help us to build lasting relationships with our clients, and establish our reputation for excellence in the industry. Defining our values is our way of sharing with you exactly who we are as professionals as well as individuals in our community. Take a look at the attributes that make Tru Realty one of the fastest-growing real estate brokerages nationwide.

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Our Leadership Team


Behind every successful business is a group of dedicated leaders. Tru Realty Executives and Division Leaders each bring a diversified skill set to our brokerage. As a result, we have assembled a dynamic and well-rounded support team. From strategists to educators, they uphold Tru Realty’s values to better serve our clients, our agents, and our community.

Sarah Richardson


Sarah Richardson is one of the preeminent leaders of residential real estate in the country.  As CEO and founder of Tru Realty, she is responsible for both the daily operations and oversight of multiple growth strategies the brokerage carries out.

In 2010, Sarah launched Tru Realty to better serve a marketplace that was seeing a shift from auction-centric fix/flips to an MLS flow.  With an inspired vision to be a leader in residential real estate, Sarah built a strong and dedicated team who closed an astonishing 450+ deals in the brokerage’s first 6 years of operation.  What’s more, nearly every deal was profitable, yielding double-digit returns.

Since Tru Realty’s inception, Sarah has performed a variety of tasks, including but not limited to, recruiting, marketing, training, tech implementation, and more.  In 2018, Sarah was the first realtor in the U.S. to execute an investor cash transaction on the Blockchain (using the Ethereum protocol) in partnership with Propy, one of the brokerage’s key tech partners. 

Prior to founding Tru Realty, Sarah worked for Retail Brokers Inc., a Commercial Real Estate brokerage located in Scottsdale, Arizona.  During her 6-year stint with the company, she was responsible for landlord and tenant representation of triple net lease shopping centers.  Some of her biggest clients during that time included the Israeli Public Affairs Committee, Dunkin Donuts, and Subway.  

Over the years, Sarah and Tru Realty have garnered numerous awards, including the 2021 Inc. 5000 List, 100 Fastest Growing Companies in Arizona (Growjo 2020), Top 30 Most Successful Female Business Owners in Arizona (Phoenix Business Journal 2020), Top 20 Residential Brokers in the State of Arizona last 6 years in a row (Phoenix Business Journal), Top Designated Broker of the Year (2019 from Arizona School of Business and Real Estate), Honor Role for compliance and audits (Arizona Department of Real Estate 2018), Entrepreneur of the Year (Women’s National Association of Realtors  2017), and Fastest Growing Brokerage of the Year (Chime Technologies 2016).

Sarah is a member of the National Association of Realtors, the Women’s Council of Realtors, an Inman Contributing Author, and is also spearheading Tru Gives; Tru Realty’s charity that grants scholarships to preschool students in the Phoenix, AZ area.

Born and raised in Waukesha, Wisconsin, Sarah moved to Arizona in 1996 where she attended Arizona State University (ASU) and studied Business Communications. In 2003, she shifted from her corporate path into real estate and became a member of the National Association of Realtors. 

In her spare time, Sarah can be seen playing golf, spending time with family, hiking, working out, and listening to live EDM music!

Stu Morse

Managing Broker, AZ

 480.599.7977  |  stu@trurealty.com

Stu Morse is a 17 year veteran of the residential real estate business and is licensed in both California and Arizona. He is from Santa Barbara where he was a top producer and served as its Association Vice President.

A graduate of the University of Pennsylvania, Stu gained blue chip marketing and sales experience in several Fortune 500 companies. Born and raised in New Jersey and having lived in (and owned property in) New York, Boston, Philadelphia, Chicago, California, and Scottsdale, Stu offers his clients truly unbeatable relocation insight.

As an attorney-trained Associate Broker, his tough but fair negotiation skills are his clients’ secret to success. His clients describe him as the consummate professional who is fun to work with. With his experience and maturity, he diffuses stress, eases anxiety, and helps simplify what is often a complex process. Stu is driven to get you the most as a seller and to get you the best value as a buyer and he ALWAYS has his clients’ best interests in mind.

A father of two…Stu’s been an alpine ski nut since grade school, is a local semi-professional musician, is a totally unprofessional cook, and has recently been seen avoiding tickets in his red Corvette.

Barry Nicholas

Designated Broker, AZ

602.752.5148  |  barry@trurealty.com

Barry Nicholas relocated to Scottsdale from Overland Park, Kansas, where he practiced in corporate REO asset management for 13 years. He currently has active broker’s licenses in Arizona, Kansas, Missouri, and Oklahoma and is a graduate of the Realtor Institute and holds the Certified Residential Specialist Designation.

Barry’s first exposure to the real estate profession came at an early age through his family’s real estate brokerage firm, Nicholas Real Estate. NRE is one of the longest, continuously run real estate brokerages in Oklahoma. Later, while obtaining a degree in advertising at Oklahoma State University, Barry received his real estate license at the age of 21 and began selling real estate full time by the time he was 24. He now has over 30 years of experience producing successful outcomes for both buyers and sellers.

Barry provides his clients with the expertise and acumen that addresses the changing trends in home sales, property marketing, and real estate technology. Barry views customer service as his utmost priority. This affords him a strong sales performance that abides by the highest professional and ethical standards. Barry has a passion for helping people and animals. He also believes in the power of laughter. He enjoys landscape and architectural design. He loves to travel and explore. He is also an avid gardener.

Why choose Tru Realty?

Experience matters. At Tru Realty, we approach every real estate transaction with unmatched insight, intelligence, and care. Our real estate agents are setting the standard for customer service nationwide.

When you work with a Tru Realty agent, you get a skilled advisor and the confidence that comes from having an outstanding real estate team on your side during the process of buying or selling your home. We measure our success by the satisfaction of our clients and the level of drive our real estate professionals bring to the table every day to be better for you!

Careers with Tru Realty

Want to work for a real estate company with a proven track record of success?
Want to build up your real estate business with the best resources and training to help you thrive? Experienced realtors, we see you too! If you’re looking for a change, find out more about the benefits of working alongside Tru professionals.

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